Description
Swiftly
growing demand for quality channel presentation from gradually increasing
number of channel viewers will reflect in the popularity of playout automation
and channel-in-a-box. Automated playout systems are capable of running multiple
channels at a time while delivering maximum output. With the help of playout
automation, broadcasters can handle live events in a hassle-free manner
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Cloud-Based Solutions to propel Playout
Automation & Channel-in-a-box
Based
on application, playout automation and channel-in-a-box is categorized into
entertainment, cartoons, sports, news, and lifestyle. Among all these
applications, entertainment and lifestyle segments are likely to dominate owing
to increasing number of channel viewers. To manage this rise in channel
viewers, most broadcasting companies are adopting advanced playout solutions.
High demand for advanced technologies in playout systems is allowing the
manufacturing companies to invest and innovate in their products.
For
instance, Evertz Microsystems and Discovery Communications have collaborated
recently to execute the transition of former company’s U.S. networks to public
cloud. Both the companies have jointly built a highly reliable and fully
virtualized media asset management (MAM) solution. The system is equipped with
various advanced software from the company to help the latter operate and host
its core services in the public cloud. The system is believed to support all
sorts of LIVE events from Discovery. Similar cloud based playout solution is
also deployed on Amazon Web Services (AWS).
Market Insights
According
to a report on Radiant Insights, Inc.; the playout automation and
channel-in-a-box market is anticipated to grow at a substantial CAGR over the
forecast period (2017 to 2022). Increasing number of television channels and
demand for quality channel presentation are the major market drivers. In
addition, multiple benefits of improved playout solutions such as ease of
operations, better channel quality, and economical ownership are likely to bode
well for the market in coming years. Advanced playout solutions provide high customization
level and better integration with the existing infrastructure. Scope of
innovation in these playout solutions is also projected to augment the market
to higher levels
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Some
of the prominent players in the market are Snell Limited, Pebble Beach Systems;
Harmonic, Inc.; Grass Valley USA LLC; and Evertz Microsystems Limited
About Us
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Insights is a market research and consulting company offering syndicated
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