Description
Dietary
supplements consist essential nutrients and ingredients that daily intake of
food fails to provide for various reasons. Dietary supplements are available in
the form of powders, capsules, tablets, energy bars, and energy drinks. These
supplements can be obtained from microbial strains, plants, animal organs, and
seafood and are broadly utilized in a variety of healthcare products, food and
beverages, and others
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Vitamin as a Vital Ingredient in Dietary
Supplements
Different
dietary supplements contain varied ingredients, such as vitamins, proteins,
minerals, herbals and botanicals, amino acids, enzymes, and probiotics.
Vitamins
are extensively used as ingredients in the production of dietary supplements.
Scientific evidence shows that several dietary supplements are good for overall
health and for managing specific health conditions. For instance, vitamin C and
D are essential for bones. Vitamin also plays an important role in the
improvement of the immune system, protects against cardiovascular diseases, and
supports muscular strength. Increasing demand for energy drinks and processed
food is likely to increase the demand for vitamins in dietary supplements.
For
instance, Coca-Cola recently introduced a new beverage called “vitaminwater
active”. This energy drink is naturally sweetened using cane sugar and contains
antioxidants vitamin E and C and vitamins B5, B6, and B12. The drink caters to
athletes as well as fitness enthusiasts
Demand for Supplements to Ease Symptoms of
Menopause
INNATE
Response, maker of natural supplements, recently developed a non-hormonal
dietary supplement called Equelle. This dietary capsule can be beneficial for
treating symptoms like muscle discomfort and hot flashes, generally experienced
during menopause. S-equol is an active
element used in Equelle and is a metabolite of soy isoflavone daidzein. It is
naturally produced in the intestinal tract. Taking into consideration the fact
that the percentage of women in US with deficiency of S-equol is high, the
demand for this dietary supplement is likely to be high as well
Market Overview
According
to a report available on Radiant Insights, Inc., the United States dietary
supplements market is expected to exhibit significant growth by 2021. High risk
of life-threatening diseases and growing need to improve the health of
geriatrics have been main concerns in this region. This has increased the need
and demand for dietary supplement products in the US
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Factors
such as increasing health concerns, rising awareness regarding nutritional
products for maintaining a healthy lifestyle are predicted to boost the
consumption of dietary supplements over the forecast period (2017 to 2021)
Some
of the leading players operating in the market are Nestle, BASF, Yakult, Amway,
and Glanbia
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