Winning and retaining business in the African mining Driven by Rising Consumer Interest



Radiant insight Published “Winning and retaining business in the African mining equipment sector, 2016 - A survey of key buyers and decision makers”

Description



- Customer priorities in supplier selection are samples of products and services to trial, including demonstrations from trusted brands in the market
- Suppliers perform well, but have lower levels of satisfaction in key maintenance and logistical issues
- Caterpillar received the highest average satisfaction ratings and was considered the leading supplier for most categories of surface mining equipment
- Account managers made a significant impact in the selection process, alongside having a trusted brand in the market.
- Customers in Africa are very happy with their current supplier with only 10% are open to change in the medium term
- The availability of parts was the standout area highlighted for improvement.

Scope

- The report is based on responses from a survey of over 110 senior decision makers at operating African mines, responsible for the purchase of equipment for plant and mine operations, along with its consumables. Survey respondents came from 15 different countries, including South Africa, Zambia, Tanzania and Zimbabwe. This included four different commodity groups and a range of surface and underground mining operations.

Reasons To Buy

- Identify key areas for differentiation by understanding what factors most influence choice of supplier
- Target product and service improvement areas based on where mining equipment suppliers are currently underperforming relative to customer expectations
- Develop successful sales and marketing strategies through an understanding of the leading competitors and their strengths and weaknesses


Table of Contents

1 Executive Summary

2 Main Manufacturers of Heavy Equipment
2.1 Introduction
2.2 Major Heavy Equipment Suppliers in Africa
2.3 Leading Manufacturers by Equipment Type
2.4 OEM Shares by Country
2.5 Choice of Main OEM by Commodity

3 Key Factors When Choosing A Supplier
3.1 Introduction
3.2 Key Factors in Choosing a New Supplier
3.3 Key Factors when Choosing a New Supplier, by Country
3.4 Key Factors when Choosing a New Supplier, by Region
3.5 Key Factors when Choosing a New Supplier, by Current Main OEM
3.6 Key Consideration When Choosing a New Supplier
3.7 How Winning Suppliers Differentiated Themselves
3.8 How Winning Suppliers Differentiated Themselves, by Country
3.9 Comparison Differentiation by Current Main Supplier

About Us

Radiant Insights is a platform for companies looking to meet their market research and business intelligence requirements. We assist and facilitate organizations and individuals procure market research reports, helping them in the decision making process. We have a comprehensive collection of reports, covering over 40 key industries and a host of micro markets. In addition to over extensive database of reports, our experienced research coordinators also offer a host of ancillary services such as, research partnerships/ tie-ups and customized research solutions.

Contact Us

Michelle Thoras   
Corporate Sales Specialist, USA
Radiant Insights, Inc
Phone: 1-415-349-0054
Toll Free: 1-888-202-9519

No comments:

Post a Comment

Screen Capture Software Market Effective Strategies to Facilitate Growth

Description The goal of this report is to characterize, portray, and estimate the market on the premise of sort, application, t...