Radiant insight Published “Top Trends in Soft Drinks 2017”
Description
"Top Trends in Soft Drinks 2017" explores the latest consumer and
innovation trends in bottled water, carbonated soft drinks, juices and
smoothies, energy and sports drinks, and ready-to-drink tea and coffee.
The soft drinks
industry is under increasing pressure as consumer spending stagnates, the war
on sugar rages on, and consumers increasingly reject artificial alternatives.
Trends explored in this research include healthy hydration solutions, the
adultification of soft drinks, savory and spicy flavors, and soft drinks with
just a hint of flavor or sweetness.
Scope
- Globally, 60% of
consumers are always or often influenced by how familiar or trustworthy a
product feels when choosing non-alcoholic beverages.
- Almost half of
consumers (48%) globally are actively choosing soft drinks with low or no
sugar.
- Consumers are more
willing to experiment with new product varieties when buying more generic
beverages such as bottled water and RTD coffee/tea, than beverages that serve a
functional purpose like energy and sports drinks.
Reasons To Buy
- Identify the top
trends driving the soft drinks sector.
- Gain insight into
the key consumer segments that are most likely to be a key focus for
innovation.
- Put innovative
products into context by connecting them to specific consumer trends and needs.
- Gain insight and
inspiration for innovation
Request for Discount- https://www.radiantinsights.com/research/top-trends-in-soft-drinks-2017/request-sample
Table of Contents
1. Introduction
2. Innovation Trends in Soft Drinks
Healthy Hydration
Gut Happy
Adultification
Cold is Hot
Savory and Spice
Take the Hint
Plant Power
3. The Future
Appendix
About Us
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Specialist, USA
Radiant Insights, Inc
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